Brian Chen
Founder
Board Click
Board Click offers a unified retail media network platform that streamlines omnichannel marketing activation for retailers and brands. It centralizes media assets and automates campaign workflows, enabling retailers to generate advertising revenue and brands to execute contextually relevant campaigns across physical and digital touchpoints.
Updated 7 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Retailers and brands face challenges in effectively managing and executing omnichannel marketing campaigns across various physical and digital touchpoints. This fragmentation leads to operational inefficiencies and missed opportunities for contextual customer engagement and revenue generation.
Solution
Board Click provides a unified retail media network platform designed to streamline omnichannel marketing activation for retailers and brands. The platform centralizes media assets and automates campaign workflows, enabling retailers to optimize operations and unlock new advertising revenue streams. For brands, it facilitates the discovery and execution of contextually relevant marketing opportunities across in-store, on-site, and off-site channels. This integrated approach enhances customer reach at critical points of consideration and purchase, driving impactful brand experiences.
Target Audience
The platform serves retailers seeking to monetize their physical and digital spaces through advertising and brands aiming to reach consumers with targeted, contextually relevant campaigns at various stages of the purchase journey.
Features
- Centralized platform for managing in-store (DOOH, tent cards, product samples), on-site (e-commerce displays, sponsored listings, CRM data), and off-site (social media, YouTube, programmatic, email) advertising assets.
- Workflow automation tools to standardize and expedite the execution of omnichannel marketing campaigns.
- Demand-side services to capture brand advertising budgets and generate incremental revenue for retailers.
- Tools for brands to identify and activate contextually relevant advertising opportunities within retail environments.
- Features to enhance customer engagement through point-of-sale and point-of-consideration activations, including product trials and educational content.