BNTO is a monthly clothing‑rental subscription that lets members choose six garments from a rotating selection of global brands, wear them for a month, and return the rest. Users can purchase any items they want to keep at up to 75% off retail price, while the service provides a low‑cost, flexible way to refresh wardrobes and reduce fast‑fashion waste.
Funding
$15M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers who want a constantly refreshed wardrobe face high costs, limited closet space, and contribute to fast‑fashion waste, while traditional rental services often require large commitments or lack flexibility.
Solution
BNTO offers a monthly clothing‑rental subscription that lets members select six items from a curated collection of global brands. Each month the chosen pieces are delivered in a BNTO box, can be worn repeatedly, and are returned at the end of the cycle. Members may purchase any items they wish to keep at up to 75% off the retail price, while the remaining pieces are shipped back for the next curated selection. The model combines the affordability of renting with the option to own favorite pieces, reducing waste and eliminating the need for a large permanent wardrobe.
Target Audience
BNTO targets fashion‑savvy consumers, particularly millennials and Gen Z shoppers, who seek variety, affordability, and sustainability without expanding their permanent closet.
Features
- Monthly subscription for six curated garments at $98 per month
- Flexible selection of styles from a rotating inventory of global fashion brands
- Option to buy any rented item at up to 75% discount, turning rentals into owned pieces
- Simple return process for unwanted items, enabling continuous refresh of the wardrobe
- Bonus credit ($20+ per month) that can be applied toward future purchases or rentals
- Unlimited outfit combinations from the six items, maximizing styling possibilities
- No long‑term commitments; members can pause, swap, or cancel the service at any time