Bluum Finance provides embedded investing infrastructure that lets fintechs, credit unions, and developers launch brokerage and AI-powered wealth management services directly within their own platforms. Its API-first, white-label solution handles trading, KYC/AML compliance, and regulatory reporting, with access to US, Nigerian, and Kenyan markets. The platform also features agentic interfaces for deploying intelligent trading agents that automate portfolio management and investment strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Building wealth management infrastructure from scratch takes years and millions of dollars, forcing fintechs, credit unions, and other platforms to either make massive upfront investments or leave their customers without integrated investment options. As a result, customers often take their wealth-building activities to external competitors, fragmenting the user experience and reducing platform retention.
Solution
Bluum Finance provides a complete, embedded investing stack delivered via API and agentic interfaces, enabling platforms to launch brokerage and investment features in weeks rather than years. The white-label solution matches each client's brand while the backend handles regulatory compliance, KYC/AML, trade reporting, and order execution. Through its agentic interfaces, platforms can deploy intelligent trading agents that execute strategies, manage risk automatically, and deliver personalized investment recommendations to end users. The infrastructure supports both traditional self-directed investing and AI-powered portfolio automation, with access to US, Nigerian, and Kenyan securities markets in a single integration.
Target Audience
Primary customers include financial technology companies, payment and remittance fintechs, credit unions, asset managers, RIAs, and individual developers seeking to add brokerage or AI-driven wealth management capabilities to their existing platforms.
Features
- API-first architecture with RESTful APIs and WebSocket connections for rapid deployment of trading capabilities
- Agentic interfaces that enable deployment of AI trading agents for automated strategy execution, risk management, and personalized recommendations
- Built-in compliance management including KYC/AML, trade reporting, and regulatory filings across US, Nigerian, and Kenyan markets
- White-label integration that preserves client brand identity while leveraging Bluum's backend infrastructure
- Enterprise-grade scalable infrastructure with sub-millisecond latency and 99.99% uptime for high-volume transaction processing
- Full brokerage services including account management, order execution, and custody through FINRA/SIPC member broker-dealer partners