BlurTest is an AI-powered visual analysis platform that evaluates how users actually perceive designs, from websites to banner ads, by simulating glance-speed viewing. Users upload any visual and receive results in under 30 seconds, including attention heatmaps, eye-path predictions, visual clarity scores, and prioritized design fixes. The free "design roast" feature provides instant AI critiques without requiring an account, making professional visual hierarchy testing accessible to any designer or marketer.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and designers routinely launch visual content—banner ads, landing pages, and social posts—without knowing whether the design actually communicates its message at a glance. Traditional usability testing is slow and expensive, while design feedback is often subjective. This results in silent campaign waste: impressions accumulate, but creative that fails the glance test never registers with viewers, burning display budgets without delivering results.
Solution
BlurTest provides an AI-powered visual hierarchy analysis platform that simulates how users actually see designs. Users upload any visual asset and receive results in under 30 seconds, with no signup required for the basic free analysis. The platform blurs the creative to glance-speed and produces attention heatmaps, eye-path predictions, a Visual Clarity Score, and Gestalt principle checks that reveal whether the layout helps the brain group information correctly. Actionable recommendations prioritize specific fixes by impact—such as increasing CTA contrast or reducing visual noise—so designers know exactly what to change rather than receiving vague advice. The tool supports multiple content types including websites, app UIs, banner ads, emails, social posts, and YouTube thumbnails, with the banner analysis offering size-specific scoring for standard display formats.
Target Audience
Primary users are digital marketers, graphic designers, and advertising professionals who need fast, objective feedback on visual assets before launching campaigns. The platform also serves web designers, email marketers, and social media managers across agencies and in-house teams seeking to validate design effectiveness.
Features
- Attention heatmaps showing where eyes go first and where they never land
- Eye-path prediction revealing the exact order users scan a design, step by step
- Visual Clarity Score measuring design clarity on a 100-point scale, trackable over time
- Gestalt principle checks evaluating proximity, similarity, and enclosure to verify layout grouping
- Actionable recommendations ranked by impact, specifying exact fixes like increasing CTA contrast or reducing visual noise
- Support for multiple content types including websites, app UIs, banner ads, emails, social media posts, and YouTube thumbnails
- Size-specific banner analysis that scores whether message, button, and brand register at each standard display size (e.g., 300×250, 728×90, 160×600)
- Fast processing with results delivered in under 30 seconds per design