Blurb.fm
Blurb is a monetization engine that helps music rights holders generate additional revenue by automatically placing their catalog in front of more listeners on the platforms where they already listen. The service operates continuously at scale, turning existing music assets into a steady income stream without requiring manual intervention.
- Music Technology
- Media & Entertainment
- Creator / Creative Economy
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Music rights holders often struggle to maximize revenue from their existing catalogs, as tracks can remain undiscovered on streaming platforms without active promotion. Manual marketing efforts are time-consuming and rarely scale, leaving significant portions of a catalog underperforming and generating little to no income.
Solution
Blurb provides a monetization engine that automatically distributes music catalog tracks to broader audiences across the platforms where listeners already engage. The service continuously scales distribution efforts, ensuring tracks reach new listeners without requiring ongoing manual work from rights holders. By automating catalog promotion, Blurb turns dormant or underperforming music assets into a steady, ongoing income stream. The platform runs persistently at scale, meaning the promotional effort compounds over time as more listeners are reached.
Target Audience
Primary customers are music rights holders, including independent artists, labels, and catalog owners, who want to generate additional revenue from their existing music libraries.
Features
- Automated catalog distribution that places tracks in front of listeners on existing streaming platforms
- Continuous, always-on operation that scales promotional efforts without manual intervention
- Monetization-focused approach designed to convert existing music assets into recurring revenue