Bluprent is a CRM and website-management platform built specifically for web developers and small studios to oversee client relationships alongside the sites they maintain. It combines client pipeline and invoicing tools with automated uptime, SSL, domain, performance, and homepage-change monitoring, plus one-click WordPress core, plugin, and theme updates with pre-update backups. The platform also includes a white-labeled client portal, automated SEO audits, and branded monthly PDF reports that document work performed.
Funding
Funding not disclosed
Founders
Product
Problem
Web developers and small studios often manage client relationships and the websites those clients own in separate, disconnected tools. This fragmentation makes it difficult to track site health, monitor maintenance work, and demonstrate the value of ongoing retainers, leaving agencies reactive to client complaints rather than proactive about issues.
Solution
Bluprent provides an all-in-one CRM and website-management platform that lets developers monitor and maintain every client site from one place. It performs scheduled checks on uptime, SSL certificates, domain expiration, performance, and homepage changes, with configurable intervals per site. For WordPress sites, it identifies outdated core, plugin, and theme versions and performs one-click updates via REST API or SSH/WP-CLI, taking a backup before every change and keeping a full log. A built-in SEO auditor crawls each site with a robots.txt-respecting bot and scores it against 40+ technical and content checks, while a white-labeled client portal gives customers visibility into uptime, updates, and SEO trends, with requests landing directly on the developer's project board. The platform also generates branded monthly PDF reports and includes a deal pipeline, invoicing, an SFTP code editor with Monaco, and encrypted credential storage with AES-256-GCM for security.
Target Audience
Primary users are freelance web developers and small web development studios who manage multiple client websites and need to combine CRM, monitoring, maintenance, and reporting into one workflow.
Features
- Scheduled monitoring for uptime, SSL, domain expiry, performance, and homepage changes per client site
- One-click WordPress core, plugin, and theme updates via REST API or SSH/WP-CLI, with pre-update backups and activity logs
- Automated SEO audits scoring sites 0–100 across 40+ technical, content, and on-page checks
- White-labeled client portal with custom logo and colors, real-time site status, update history, SEO trends, invoice viewing, and request submission
- Branded monthly PDF reports auto-assembled from uptime, updates, SEO trends, and completed work
- SFTP file browser with in-browser Monaco code editor, confirm-before-save, and timestamped backups
- Deployment hooks triggering SSH commands or webhooks with full output logging
- Deal pipeline and invoicing, with the ability to spin up build projects from templates after winning deals
- Credentials (SSH keys, WordPress application passwords, site logins) encrypted at rest with AES-256-GCM, never logged or sent to client portal