The startup has developed a networking application that utilizes Bluetooth Low Energy technology to facilitate real-time social interactions by enabling users to share contact information with a simple tap. This application allows users to connect without requiring the other party to have the app, thereby increasing opportunities for networking and social engagement.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional networking methods often rely on physical business cards or manual entry of contact information, which can be inefficient and lead to lost connections. Existing digital solutions may require both parties to have the same app installed, limiting their utility in spontaneous interactions.
Solution
Blue Social offers a mobile application and smart accessories that leverage Bluetooth Low Energy (BLE) and Near Field Communication (NFC) to streamline social and professional networking. The mobile app allows users to create a customizable digital profile containing contact details, social media links, and other relevant information. Users can then share their profile with others in real-time, even if the recipient doesn't have the Blue Social app installed, using BLE proximity detection or by tapping a Blue Social smart card or button via NFC. The platform also incorporates a "Proof-of-Interaction" (POI) protocol to verify in-person interactions and gamifies networking through a Socialize-to-Earn program using BST tokens.
Target Audience
The primary target audience includes professionals, students, and social enthusiasts who want to simplify networking, make lasting first impressions, and expand their social and professional circles.
Features
- Bluetooth Low Energy (BLE) proximity detection for discovering and connecting with nearby users
- NFC-enabled smart cards and buttons for instant profile sharing with a simple tap
- Customizable digital profiles with 60+ link options, including social media, contact information, and payment links
- "Proof-of-Interaction" (POI) protocol to validate real-world interactions
- Socialize-to-Earn program that rewards users with BST tokens for in-person networking
- Business card scanner for digitizing traditional business cards
- Integration with 3,000+ CRM apps via Blue Pro subscription
- Built-in QR code for profile sharing
- WayFinding feature to guide users to new connections (two-way opt-in required)