BlueZoo provides privacy-protecting foot traffic and audience measurement analytics using passive Wi-Fi sensor technology. The integrated solution delivers accurate data on metrics like occupancy, dwell time, and unique visitors for retail, advertising, and insurance sectors. Insights are delivered via cloud infrastructure, APIs, and visualization dashboards for real-time analysis and anomaly detection.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses lack accurate, real-time data on occupancy, foot traffic, and dwell times, hindering their ability to optimize advertising strategies, manage retail spaces effectively, and mitigate overcrowding risks. Traditional methods often rely on inaccurate projections or fail to provide the granular, real-time insights needed for informed decision-making.
Solution
BlueZoo provides a passive Wi-Fi-based solution for measuring the presence and movement of people, delivering accurate and privacy-protecting analytics for various industries. The system uses Wi-Fi sensors to detect mobile phone probes as a proxy for individuals, capturing data on occupancy, dwell time, unique visitors, and traffic flow. This data is processed through a cloud-based infrastructure, providing users with real-time alerts and detailed insights via a purpose-built dashboard and APIs. BlueZoo's technology can be deployed as custom hardware, firmware on existing systems like BrightSign media players, or as an application, offering flexible integration options.
Target Audience
BlueZoo serves businesses in out-of-home advertising, retail, and insurance seeking accurate, real-time audience measurement and foot traffic analytics.
Features
- Passive Wi-Fi sensing technology that detects mobile phone probes without capturing personal identifiable information (PII)
- Real-time data on occupancy, dwell time, unique visitors, and traffic flow
- Cloud-based data warehouse for fine-grain data analysis and historical reporting
- Customizable dashboards and mobile applications for visualizing data and setting up real-time alerts
- Support for various deployment options, including compact sensors, ceiling-mount enclosures, and software on digital displays
- Real Time API for scalable delivery of up-to-the-minute occupancy data
- GDPR compliance, certified biennially by ePrivacy of Hamburg, Germany
- Integration with BrightSign media players to measure audience reach for in-store digital signage
- Ability to measure visits and visitors in two detection zones (inner and outer)