Blueberry Life provides personalized term life insurance for individuals with chronic conditions, utilizing a data-driven pricing model to offer fairer premiums and tailored coverage options. The platform enables users to obtain quotes online in minutes, addressing the lack of accessible life insurance for those with health issues like diabetes and high blood pressure.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals with chronic conditions often face difficulty obtaining affordable and personalized term life insurance due to traditional underwriting models that do not adequately assess their specific health profiles. This lack of access can leave those with conditions like diabetes, high BMI, high blood pressure, or high cholesterol underinsured or paying unfairly high premiums.
Solution
Blueberry Life provides a data-driven, personalized term life insurance platform for individuals with chronic conditions. By utilizing a unique underwriting model incorporating AI and specialist knowledge, Blueberry Life offers fairer premiums and tailored coverage options to those who are often underserved by traditional insurers. The platform provides a fully online, mobile-first quote experience, allowing users to quickly obtain and customize their coverage without the need for brokers or phone calls. Furthermore, Blueberry Life's model allows for regular reassessment of customer's cover, rewarding healthy living with lower premiums or bigger payouts.
Target Audience
The primary target audience includes individuals with chronic conditions such as Type 1 and Type 2 Diabetes, pre-diabetes, high BMI, high blood pressure, and high cholesterol who are seeking accessible and fairly priced term life insurance.
Features
- Online quote in minutes with no brokers or phone calls needed
- Data-led pricing model that offers fairer prices with more inclusivity
- Tailored cover for individuals with Type 1 and Type 2 Diabetes, pre-diabetes, high cholesterol, high blood pressure, and high BMI
- Customizable coverage amounts between £20,000 and £500,000
- Term selection for any length of time between 5 and 40 years
- Option for fixed or decreasing value cover
- Partnership with Gro Health, providing policyholders with a one-year free premium subscription to track and manage their health