blueshyft is an iOS-based platform that enables digital businesses to accept cash payments through over-the-counter transactions at 1,500 retail locations across Australia. This solution allows customers to load digital wallets, credit online accounts, and pay for online orders, addressing the need for cash payment options in a predominantly digital economy.
Funding
$4.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many digital businesses in Australia face challenges in accepting cash payments, limiting their reach to customers who prefer or rely on cash transactions. These customers may not have access to traditional online payment methods, hindering their ability to participate in the digital economy.
Solution
Blueshyft provides a payment gateway that enables digital businesses to accept cash payments through a network of over 1,500 retail locations across Australia. The platform utilizes an iOS-based application installed on iPads within these partner retail locations, creating a physical interaction point for customers. This allows customers to load digital wallets, credit online accounts, pay for online orders, and purchase or redeem gift cards using cash. By bridging the gap between digital commerce and cash payments, Blueshyft expands the customer base for online businesses and provides a convenient payment option for cash-preferring consumers.
Target Audience
The primary target audience includes digital businesses in Australia seeking to expand their payment options and reach a broader customer base, as well as consumers who prefer to pay with cash for online goods and services.
Features
- iOS-based application for secure and reliable transaction processing
- Integration with a network of over 1,500 retail locations across Australia
- Real-time transaction monitoring and reporting
- Support for various payment types, including digital wallet loading, online account crediting, and online order payments
- Gift card purchase and redemption capabilities
- APIs for seamless integration with existing business systems