Blueprint is an SMS and WhatsApp e-commerce platform that enables direct communication between brands and customers, facilitating subscription management, intelligent reorders, and customer feedback. By providing a seamless integration with Shopify, Blueprint addresses high customer churn rates and enhances retention for direct-to-consumer brands.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional sweets often contain animal-derived gelatin and artificial additives, which may not align with the preferences or ethical considerations of all consumers. This limits options for those seeking plant-based or more natural confectionery choices.
Solution
Candy Kittens offers gourmet, plant-powered sweets made without animal gelatin or artificial flavors and colors. These sweets provide a flavorful and ethical alternative to traditional confectionery, appealing to consumers seeking vegan and more natural options. The company focuses on creating high-quality, gourmet sweets using plant-based ingredients, offering a variety of flavors and formats, including single bags, bundles, and gift boxes. Candy Kittens aims to deliver a "No Nasties. All Good." experience, emphasizing both taste and ethical production.
Target Audience
The primary target audience includes consumers seeking vegan, plant-based, and more natural confectionery options, as well as those who appreciate gourmet sweets with ethical production practices.
Features
- 100% plant-powered recipes, free from animal gelatin
- No artificial flavors or colors, using only natural ingredients
- Wide range of flavors, including Wild Strawberry, Sour Watermelon, and Eton Mess
- Available in various formats, such as single bags, bundles, and gift boxes
- B Corp certified, demonstrating commitment to social and environmental responsibility
- Rewards program for members to earn points and exclusive discounts