Blueland provides refillable, 100% microplastic‑free cleaning products that use plant‑based, EPA Safer Choice certified ingredients in tablet form. Customers buy durable glass or metal containers once and dissolve compostable paper‑packaged tablets to create powerful cleaners for dishes, laundry, toilets, hand soap, and surfaces, eliminating single‑use plastic while delivering performance comparable to conventional brands.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking effective household cleaning solutions often face products packaged in single-use plastic that contribute to waste and contain harsh chemicals, making it difficult to maintain a clean home while protecting family health and the environment.
Solution
Blueland offers a line of refillable, 100% microplastic‑free cleaning products that combine plant‑based, EPA Safer Choice certified ingredients with convenient tablet formats. Users purchase durable glass or metal containers once and refill them with compostable paper‑packaged tablets for dishes, laundry, toilets, hand soap, and multi‑surface sprays. The tablets dissolve in water to create powerful cleaners without harsh additives, delivering performance comparable to conventional brands while eliminating single‑use plastic waste. By providing starter kits, autoship subscriptions, and bundle discounts, Blueland makes sustainable cleaning accessible and cost‑effective for everyday households.
Target Audience
Primary customers are environmentally conscious households—families and individuals who want effective cleaning solutions without plastic waste or harsh chemicals.
Features
- Tablet-based formulas that are fully plastic‑free and packaged in industrially compostable paper
- Reusable Forever Bottles and tins (glass or metal) designed for long‑term use and easy refilling
- Plant‑based, enzyme‑powered ingredients certified Safer Choice by the EPA, safe for children and pets
- Broad product range covering dishwashing, laundry, toilet cleaning, hand soap, and multi‑surface sprays
- Subscription (autoship) and bundle options offering up to 35% savings and reduced shipping frequency
- Certified B Corp status reflecting a commitment to social and environmental performance