Blueberry Life offers specialist term life insurance for individuals with chronic health conditions like diabetes. Their data-driven pricing and digital platform provide more accessible and equitable coverage options.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals with chronic conditions, such as Type 1 and Type 2 diabetes, often face challenges securing affordable and inclusive term life insurance. Traditional underwriting processes may not adequately account for lifestyle factors, leading to higher premiums or outright denial of coverage for these individuals.
Solution
Blueberry Life provides specialist term life insurance tailored for individuals with chronic health conditions, including Type 1 and Type 2 diabetes, high BMI, high blood pressure, and high cholesterol. The company leverages a data-driven pricing model and a fully online, mobile-first application process to offer a more accessible and equitable insurance experience. This approach aims to provide fairer pricing and greater inclusivity for those who have historically been underserved by the insurance market. Additionally, policyholders receive a complimentary one-year subscription to the Gro Health app, offering support for nutrition, sleep, activity, and mental wellbeing to encourage healthier lifestyles.
Target Audience
The primary target audience includes individuals diagnosed with Type 1 or Type 2 diabetes, pre-diabetes, high BMI, high blood pressure, or high cholesterol who are seeking term life insurance.
Features
- Specialist term life insurance policies designed for individuals with chronic health conditions, including Type 1 and Type 2 diabetes, high BMI, high blood pressure, and high cholesterol.
- Fully digital, mobile-first application and quote generation process, eliminating the need for brokers or phone calls.
- Data-driven pricing model developed by insurance and AI specialists to offer more equitable premiums.
- Flexible coverage options allowing policyholders to tailor coverage amounts (£20,000
- £500,000) and terms (5-40 years).
- Option for fixed or decreasing coverage to accommodate financial obligations like mortgages.
- Partnership with Shepherds Friendly for policy underwriting, ensuring stability and trust.
- Complimentary 12-month subscription to the Gro Health app for policyholders, providing digital health coaching and support.
- Dedicated customer service available via live chat and phone, avoiding automated bot interactions.