Provides a privacy-compliant marketing infrastructure that restores and enhances performance metrics in a cookieless environment. By using a lifetime ID system, it accurately tracks and attributes customer interactions across channels, enabling businesses to recover lost conversions, reduce cart abandonment, and improve ROAS by up to 30%.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The deprecation of third-party cookies and increasing privacy regulations are weakening traditional marketing signals, leading to inaccurate attribution, reduced ad performance, and difficulty in remarketing to returning customers. Businesses are struggling to maintain effective marketing campaigns and personalized customer experiences in this cookieless environment.
Solution
Blotout provides a privacy-compliant marketing infrastructure that restores and enhances performance metrics in a cookieless world. The core of the solution is EdgeTag, which leverages a lifetime ID system to accurately track and attribute customer interactions across channels. This enables businesses to rebuild marketing signals, recover lost conversions, reduce cart abandonment, and improve return on ad spend (ROAS). Blotout also offers Velocity, a feature that simulates customer visits on platforms like Meta to capture lost sales due to cookie limitations.
Target Audience
The primary target audience includes e-commerce businesses, marketing agencies, and brands seeking to improve marketing performance and maintain compliance with global privacy laws in a cookieless environment.
Features
- EdgeTag: Rebuilds marketing signals using a lifetime ID to track new and returning customers with high accuracy.
- Velocity: Recaptures lost conversions by simulating customer visits on Meta, overcoming 7-day cookie limits.
- Cart Recovery: Restores abandoned shopping carts, even those auto-deleted by platforms like Shopify, without requiring code.
- First-party customer database: Enables lifetime analytics and multi-touch attribution across online and offline customer profiles.
- Integrates with C-API to improve event match quality scores.
- Provides tools for audience segmentation and activation.