Blooming produces reusable menstrual underwear featuring a patented absorbent core technology that provides varying levels of protection for different flow intensities. This product addresses the environmental impact and discomfort associated with traditional disposable menstrual products by offering a sustainable and comfortable alternative.
Funding
$2.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional disposable menstrual products contribute significantly to plastic waste and can contain harmful chemicals. Many individuals seek more comfortable, sustainable, and healthier alternatives for managing their menstrual cycles.
Solution
Blooming offers a range of reusable menstrual underwear designed with a patented, ultra-absorbent core technology made in France. These washable and reusable panties replace disposable pads and tampons, reducing environmental impact and potential exposure to pesticides, dioxides, and chlorine. Available in various styles, sizes, and absorbency levels—from light to super absorbency and overnight—Blooming's period underwear can be worn alone or as a backup to other menstrual products. The company also offers swimwear, sportswear, and post-partum options with the same integrated absorbent technology.
Target Audience
Blooming's primary customers are women and girls of all ages looking for comfortable, eco-friendly, and healthy alternatives to disposable menstrual products.
Features
- Patented absorbent core technology manufactured in France
- Multiple absorbency levels available: light, medium, heavy, and overnight
- Available in a range of styles including classic, high-waisted, shorty, and tanga
- Materials certified OEKO-TEX STANDARD 100, ensuring no harmful substances
- Reusable and machine washable
- Designed for comfort, discretion, and leak-proof protection
- Also offers period swimwear, sportswear, and post-partum underwear