Bloom provides an integrated platform for learning about and executing investments in real stocks, ETFs, and crypto. Users engage with bite-sized lessons, gamified challenges, and AI-driven guidance to build financial literacy and confidence. The service facilitates turning investment ideas into actionable, backtested, and customizable portfolios.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many teens lack access to comprehensive financial education and practical investing experience, hindering their ability to build long-term wealth. Traditional brokerage accounts can be complex and risky for novice investors, while parents often struggle to find engaging and safe ways to teach their children about personal finance.
Solution
Bloom is a mobile investing platform designed to educate teenagers and young adults about the stock market while providing a safe environment to begin investing. The app offers over 350 interactive lessons and gamified quizzes covering topics such as investing basics, stock prices, diversification, and taxes. Bloom provides custodial accounts for users aged 13-17, allowing them to buy and sell fractional shares of over 5,000 U.S. stocks and ETFs with parental supervision. The platform incorporates parental controls that enable parents to approve or deny trades, set risk levels, and monitor their teen's investing activity.
Target Audience
Bloom primarily targets teenagers and their parents who are seeking a safe, educational, and engaging platform to learn about investing and build long-term wealth. The platform also caters to young adults over 18 who want to improve their financial literacy and start investing.
Features
- Over 350 interactive lessons and 120+ gamified quizzes crafted by Ivy League professors
- Custodial accounts for users aged 13-17 with parental controls and monitoring
- Ability to buy and sell fractional shares of over 5,000 U.S. stocks and ETFs
- Stock rewards earned for completing educational modules
- Real-time monitoring and bank-grade security
- Advanced charting powered by TradingView
- Integration with Alpaca Securities for brokerage services
- Secure banking integration through Plaid