Bloody Good Tests
Bloody Good is an Australian direct-to-consumer health testing platform that lets users order over 200 diagnostic tests online without a GP referral. Customers can choose from individual tests or bundled packages across 16 categories, complete testing via at-home kits or partner collection centres, and track results through an online patient portal. The platform also offers a practitioner-facing interface for clinical users.
- Healthcare Technology
- Digital Health
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Australians who want to monitor their health often face barriers such as needing a GP referral for blood tests, long wait times, and limited access to private testing options. This makes it difficult to identify health issues early or track biomarkers over time without significant cost and inconvenience.
Solution
Bloody Good provides an on-demand private health testing platform that lets users order tests online without a GP visit. Customers can choose from over 200 individual tests or bundled health packages covering hormones, thyroid, gut microbiome, genetic screening, heavy metals, and more. After ordering, users can complete testing via at-home kits or visit a partner collection centre. Results are delivered through an online account, enabling users to identify issues early and track changes over time.
Target Audience
Health-conscious Australian consumers who want convenient, private access to diagnostic testing without a GP visit, as well as healthcare practitioners seeking to order tests for their patients.
Features
- Over 200 individual tests and curated health packages across 16 categories including hormones, cancer screening, genetics, toxins, and gut health
- Bundled packages such as The Bloody Good Test ($799) for comprehensive annual checks and The Performance Check ($199) measuring 50+ performance biomarkers
- At-home test kits as well as a network of collection centres for blood and stool sample submission
- Direct-to-consumer model requiring no GP referral or prescription
- Online patient portal for accessing results and longitudinal health tracking
- Practitioner-facing platform with demo booking for clinical users