BrandPay provides a user‑generated content rewards platform that lets e‑commerce merchants turn customers into brand ambassadors by offering store‑credit vouchers for Instagram posts featuring their products. The solution integrates with Shopify and Instagram, grants brands full commercial rights to the submitted assets, and includes AI‑driven moderation and real‑time analytics to measure cost savings and ROAS. Merchants can launch and manage campaigns in minutes without external creator management.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often rely on expensive production or influencer contracts to generate marketing assets, yet such content can be costly to produce, difficult to scale, and less trusted by consumers. Without a steady stream of authentic social media material, marketers struggle to maintain engagement and drive repeat purchases.
Solution
BrandPay operates a user‑generated content (UGC) rewards platform that turns everyday customers into brand ambassadors. Consumers earn store credit by posting product‑related content on Instagram, which they can redeem on the brand’s storefront, creating a self‑reinforcing loop of content creation and purchase. The platform grants brands full commercial rights to the submitted assets, allowing immediate reuse across ads, product pages, and search listings. Integrated analytics quantify production cost savings, impression lift, and return on ad spend, giving marketers measurable ROI. Setup is streamlined through native Shopify and Instagram connectors, enabling merchants to launch campaigns within minutes without managing external creators. The system also includes automated moderation tools to ensure brand‑fit and prevent low‑quality or bot‑generated submissions.
Target Audience
The primary customers are e‑commerce merchants and brick‑and‑mortar retailers using platforms like Shopify who seek scalable, authentic social proof to boost conversion and customer loyalty.
Features
- One‑click integration with Shopify and Instagram for seamless campaign activation
- Reward engine that issues store‑credit vouchers redeemable on the brand’s checkout flow
- Full commercial rights transfer for all approved UGC, enabling reuse across multiple marketing channels
- Real‑time dashboard displaying content volume, engagement metrics, cost‑avoidance estimates, and ROAS calculations
- Automated content moderation using AI filters and brand‑fit rules to maintain quality standards
- Mobile consumer app for easy content submission, reward tracking, and redemption
- API endpoints for exporting UGC assets and performance data into existing marketing stacks
- Rapid onboarding workflow that launches a functional UGC campaign in under 20 minutes