Blisko
Blisko provides an integrated retail media and data intelligence ecosystem that helps retailers monetize their customer data through precise targeting, campaign execution, and performance measurement. The company combines purchase history, basket contents, loyalty data, and digital engagement with programmatic advertising channels, while also offering strategic advisory services for building and scaling retail media operations.
- Advertising Technology
- Retail Technology
- Data & Analytics
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Consumers spend a significant portion of their time in digital channels—social media, mobile, video, CTV, apps, and digital platforms—yet the majority of purchases, especially in the FMCG sector, still take place offline. These two worlds have developed separately for years, leaving brands with limited data about their customers derived solely from their own activities rather than category-wide behavior, while retailers possess rich purchase data that remains largely untapped for media monetization.
Solution
Blisko provides an integrated retail media and data intelligence ecosystem that combines retailer data with modern communication channels to create unique monetization opportunities. The platform enables precise targeting, planning, campaign execution, and performance measurement by connecting purchase history, basket contents, frequency, shopping missions, loyalty data, and app/digital data with programmatic advertising channels. Through its strategic advisory practice, Blisko supports retail organizations in building, scaling, and monetizing data-driven products, retail media solutions, and consumer intelligence capabilities, working closely with executive leadership and operational teams to translate data potential into real business outcomes. The global retail media market is valued at $196.6 billion, representing the fastest-growing media category worldwide.
Target Audience
Primary customers are retail organizations, particularly in the FMCG sector across EMEA, that seek to create new revenue streams from retail media and monetize their customer data assets.
Features
- Integrated retail media platform enabling precise audience targeting and campaign execution across digital channels
- Data intelligence ecosystem that unifies data from POS systems, loyalty programs, mobile apps, websites, e-commerce platforms, CRM systems, and analytics tools into a single data layer
- CDP implementation expertise that enables AI-powered shopper segments, personalization, and on-site/off-site retail media activation
- Strategic advisory services covering retail media strategy, media product design, pricing frameworks, organizational structures, data competencies, and sales process implementation
- Insights, BI & Research suite providing shopper segment analysis, shopping mission understanding, consumer research execution, and campaign performance reporting
- Retail media commercialization support including media offerings, pricing models, sales teams, and operating processes