Blinkfire Analytics offers a sponsorship intelligence platform that quantifies media value across digital and traditional channels using computer vision and AI. It provides detailed analytics on social media engagement and brand detection in visual media, enabling rights holders and brands to optimize sponsorship investments and fan engagement.
Funding
$1.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Organizations struggle to accurately measure and value sponsorship media exposure across diverse digital and traditional channels. This lack of precise data hinders effective sponsorship negotiation, performance evaluation, and fan engagement strategy development.
Solution
Blinkfire Analytics provides a comprehensive sponsorship intelligence platform that leverages computer vision and AI to quantify media value across social, digital, web, app, broadcast, and streaming content. The platform offers detailed analytics on social media engagement, brand detection within visual media, and real-time valuation of sponsorship placements. This enables rights holders and brands to gain actionable insights into sponsorship performance, optimize their investments, and enhance fan engagement strategies.
Target Audience
The platform serves rights holders, including teams, leagues, and federations, as well as brands, agencies, and player agents seeking to measure and optimize sponsorship value and performance.
Features
- Computer vision-powered brand detection for identifying sponsor logos and assets in images and video content.
- Real-time media valuation across social media, digital platforms, web, apps, broadcast, and streaming services.
- Social media analytics to track amplification, engagement, and conversion rates of sponsored content.
- Comprehensive reporting capabilities for sponsorship exposure and ROI analysis.
- Business intelligence tools to identify new sponsorship opportunities and inform strategic decisions.
- Historical data aggregation for longitudinal analysis of sponsorship performance and trends.
- Dedicated solutions for broadcast and OTT content analysis, including VOD.
- APIs for integrating Blinkfire data into existing workflows and dashboards.