Blaster is an adtech platform that enables agencies and brands to execute omnichannel advertising campaigns by utilizing custom rich media creatives and advanced audience targeting across various media types, including digital, TV, and radio. The platform integrates multiple data sources and metrics, allowing users to optimize campaign performance and reach over 1.5 billion profiled users through 2,500+ targeting combinations.
Funding
Funding not disclosed
Founders
Product
Problem
Executing advertising campaigns across multiple channels (digital, TV, radio, OOH) often requires navigating disparate platforms, leading to inefficiencies in planning, execution, and optimization. Integrating data from various sources and ensuring brand safety across all channels also presents a significant challenge for agencies and brands.
Solution
Blaster is an adtech platform designed to streamline omnichannel advertising, enabling agencies and brands to plan, execute, and optimize campaigns from a single interface. The platform integrates data from first-party, third-party, CRM, and custom audiences, providing a unified view of campaign performance. Blaster supports various pay media models, including fee-based, sponsored, bidding, RTB, and private marketplace options, across TV, OOH, indoor, internet, radio, and mobile channels. By consolidating data sources, media types, and metrics, Blaster empowers users to optimize campaign performance, leverage advanced audience targeting, and maintain brand safety through integrated or third-party platforms like DoubleVerify.
Target Audience
Blaster primarily targets advertising agencies and brands seeking a centralized platform to manage and optimize omnichannel advertising campaigns across various media channels.
Features
- Unified platform for managing omnichannel campaigns across digital, TV, radio, OOH, and mobile
- Integration of first-party, third-party, CRM, and custom audience data sources
- Support for various pay media models: fee-based, sponsored, bidding, RTB, and private marketplace
- Advanced audience targeting with 2,500+ combinations and access to 1.5B+ profiled users
- Custom rich media services for creating engaging and interactive ad units
- Brand safety measures through Blaster's platform or integrated third-party verification tools like DoubleVerify, Integral Ad Science, and The Media Trust
- Multi-screen ad unit support for display, mobile, native, in-game, CTV, and video
- Real-time analytics and reporting to track key performance indicators (KPIs) across all channels
- Computer Vision technology for OOH and indoor advertising to understand audience demographics
- Integrations with 60+ ad exchanges, including Inmobi, Smaato, Anzu, PubMatic, and OpenX