Blanket offers a sales demo booking platform that automates prospecting by identifying and reaching out to decision-makers based on user-defined filters. The platform enhances lead engagement through personalized email campaigns and landing pages, while maintaining high deliverability rates to ensure effective communication.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales teams often struggle with inefficient prospecting methods, leading to wasted time and resources on unqualified leads. Manually identifying and contacting decision-makers within target organizations is time-consuming and prone to errors, resulting in low conversion rates. Furthermore, maintaining high email deliverability and avoiding spam filters poses a significant challenge for effective outreach.
Solution
Blanket provides an automated sales demo booking platform designed to streamline prospecting and improve lead engagement. The platform automatically identifies, enriches, and reaches out to decision-makers based on user-defined Ideal Customer Profiles (ICPs) and personas. It enhances lead engagement through personalized email campaigns and landing pages, tailoring the messaging based on contact behavior. Blanket also manages email deliverability in an isolated environment, ensuring high open rates and preventing emails from landing in spam folders. The platform tracks all engagement metrics, enabling sales teams to prioritize the most qualified leads and stop automations when human intervention is required.
Target Audience
Blanket primarily targets sales teams and marketing professionals seeking to automate their prospecting efforts, improve lead quality, and increase demo booking rates.
Features
- Automated prospecting based on user-defined ICP and persona filters
- Personalized email campaigns with 12 different templates triggered by contact behavior
- Unique landing pages customized for each campaign step
- Managed email deliverability to maintain high open rates and avoid spam filters
- Engagement tracking to identify and prioritize qualified leads
- Automated journey optimization based on lead behavior