Blanket is a property retention platform that provides residential property managers with tools to monitor owner engagement and reduce churn through an investor dashboard and a marketplace for buying and selling properties within their network. By addressing the annual loss of up to 30% of managed properties, Blanket enables property managers to maintain their portfolio while facilitating growth and enhancing client satisfaction.
Funding
$6.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Property managers face significant churn, losing up to 30% of their managed properties annually, hindering sustainable growth and profitability. This churn often stems from a lack of owner engagement and limited visibility into property performance.
Solution
Blanket provides a property retention and growth platform designed to help residential property managers maintain and expand their portfolios. The platform offers a branded investor dashboard that delivers real-time insights into property performance, including returns, home values, and expenses, fostering informed decision-making and increased owner satisfaction. Additionally, Blanket features an owner's property marketplace, enabling seamless buying and selling of properties within the management network, further solidifying owner relationships and generating new leads. By integrating with existing CRM and property management software, Blanket streamlines data management and empowers property managers to proactively address owner concerns and capitalize on growth opportunities.
Target Audience
Blanket targets residential property managers seeking to reduce owner churn, enhance client engagement, and grow their portfolios.
Features
- Branded investor dashboard providing owners with comprehensive property performance data
- AI-powered asset management tools to identify and address owners at risk of leaving
- Integrated marketplace for owners to buy and sell properties within the network
- Automated data population through seamless integration with existing CRM and property management software
- Real-time client sentiment analysis to proactively address owner concerns
- Lead generation tools to identify new owner, buyer, and seller opportunities
- White-labeled platform allowing property managers to boost their brand