Blank Beauty is a digital platform that allows customers to create custom nail polish shades by sampling colors from photos using precise color-matching technology. This made-to-order service addresses the lack of personalization in cosmetic products, offering a vast library of shades for just $9 per polish while ensuring a 100% color match guarantee.
Funding
$20.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The cosmetic industry lacks personalized options, forcing customers to settle for pre-made shades that may not perfectly match their desired color. Finding the exact nail polish color can be time-consuming and frustrating, often requiring mixing multiple products or accepting a close approximation.
Solution
Blank Beauty addresses this problem by offering a digital platform that allows customers to create custom nail polish shades. Using color-matching technology, customers can upload or take a photo and sample an exact color from the image to create a unique polish. This made-to-order service provides access to a vast library of shades, ensuring a 100% color match guarantee and eliminating the need to compromise on color. Each polish is made fresh in the USA.
Target Audience
Blank Beauty's primary customers are individual consumers seeking personalized cosmetic options and nail professionals looking for a wide range of custom shades.
Features
- Custom nail polish creation from any photo
- Precise color-matching technology for accurate shade replication
- Extensive library of nail polish shades
- Made-to-order production for fresh polish
- 13-free and vegan formula
- Long-lasting, 7-day shine
- Option to purchase base and top coats for added protection and desired finish (matte, pearl, fast-dry, anti-peel)