Cart offers a secure online checkout solution integrated with Square, allowing customers of Blacktail Energy Holdings to complete purchases quickly and safely. The platform streamlines the payment workflow for the company's products, providing a reliable e‑commerce experience directly on the Blacktail Energy website.
Funding
Funding not disclosed
Founders
Product
Problem
Many e‑commerce sites struggle with fragmented checkout experiences that require customers to navigate away from the product page or use multiple interfaces, leading to abandoned carts and lower conversion rates.
Solution
Cart provides an embeddable online shopping cart that consolidates product selection, order details, and payment processing into a single, seamless interface. The solution integrates directly with Square’s secure payment gateway, enabling merchants to accept credit card, digital wallet, and other Square-supported payment methods without handling sensitive data themselves. By streamlining the purchase flow, Cart reduces friction for shoppers and helps merchants improve checkout completion rates. The platform also handles order verification and confirmation, delivering a consistent experience across desktop and mobile browsers.
Target Audience
Cart is aimed at small to medium e‑commerce merchants and website owners who need a simple, secure checkout solution without building a custom payment infrastructure.
Features
- Embedded cart widget that can be added to any website with minimal code
- Native integration with Square for PCI-compliant payment processing
- Real-time order summary and validation before payment submission
- Mobile‑responsive design ensuring a consistent checkout experience on all devices
- Automatic generation of transaction receipts and order confirmations