Blackpurl 2 is a cloud‑based dealership management platform that unifies sales, parts, service, and finance into a single browser‑based system. It automates inventory publishing, live vendor pricing, and integrates with OEMs, CRM tools, and QuickBooks, giving dealers real‑time reporting, streamlined front‑office operations, and faster, more profitable workflows.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Dealerships often rely on fragmented, legacy management systems that require manual data entry, lack real‑time integration with vendors and OEMs, and provide limited visibility into inventory, service, and accounting. This results in slower sales cycles, reduced margins, and a sub‑par customer experience.
Solution
Blackpurl 2 is a cloud‑based dealership management platform designed to unify all core operations—sales, parts, service, and finance—into a single system. It automatically publishes inventory to dealer websites, pulls live vendor pricing, and syncs with OEMs, CRM tools, and QuickBooks for seamless accounting. The platform runs in any modern browser on Windows, macOS, iPad, or Android, eliminating the need for specialized hardware. Integrated barcode scanning and receipt printing streamline front‑office tasks, while customizable forms support regulatory and banking requirements. By providing real‑time reporting and analytics, Blackpurl 2 helps dealers increase unit and parts throughput, improve service profitability, and deliver a consistent, high‑quality customer experience.
Target Audience
Blackpurl 2 targets independent trailer, powersports, and specialty vehicle dealerships—from single‑store family shops to multi‑location groups—that need an integrated, cloud‑native solution to manage sales, parts, service, and accounting.
Features
- Browser‑based DMS accessible on Windows, macOS, iPad, and Android with plug‑and‑play barcode scanner and receipt printer support
- Automatic inventory publishing to dealer websites and industry portals (Dealer Spike, Dealerattract, Netsource Media) with photo and spec sync
- Live vendor price file integration for virtually any supplier, ensuring up‑to‑date cost and margin calculations
- Deep QuickBooks Online accounting integration and robust financial reporting dashboards
- API and pre‑built connectors for OEMs, CRM platforms (Kenect, DP360), and other third‑party tools, with additional API access planned
- Customizable form builder for government, banking, and compliance documentation
- Service department performance tracking, including axle‑level cost accounting for custom builds
- Rapid implementation timeline (average 30‑day go‑live) with dedicated support via phone, chat, and email