Blackbird is a payments and loyalty platform that enables diners to earn and redeem $FLY rewards at independent restaurants through a mobile app, enhancing customer engagement and retention. The platform eliminates the need to wait for the check by allowing users to pay directly through the app, streamlining the dining experience.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Independent restaurants often struggle to build customer loyalty and compete with larger chains that have established rewards programs. Diners lack a unified loyalty system that rewards them for patronizing multiple independent restaurants, leading to fragmented experiences and missed opportunities for personalized engagement. Traditional payment processes can be slow and cumbersome, detracting from the overall dining experience.
Solution
Blackbird provides a payments and loyalty platform that connects diners with independent restaurants, enabling them to earn and redeem $FLY rewards through a mobile app. By integrating payments and loyalty, Blackbird streamlines the dining experience and fosters stronger customer-restaurant relationships. The platform allows users to discover restaurants that match their dining preferences, check in to earn status and rewards, and pay directly through the app, eliminating the need to wait for the check. Blackbird's $FLY rewards program functions as a universal currency that can be spent at any participating restaurant, incentivizing repeat visits and promoting a sense of community among diners and restaurants. The platform also offers restaurants tools to personalize offers and communications, enhancing customer engagement and retention.
Target Audience
Blackbird targets diners who enjoy exploring independent restaurants and seek a more rewarding and personalized dining experience, as well as independent restaurant owners looking to build customer loyalty and streamline their payment processes.
Features
- Mobile app for discovering restaurants, earning rewards, and making payments
- $FLY rewards program, a universal currency redeemable at participating restaurants
- Blackbird Pay feature for seamless in-app payments, eliminating the need to wait for the check
- Tiered loyalty program offering exclusive perks and benefits to frequent diners
- Integration with on-chain transaction networks for secure and transparent rewards management
- Personalized restaurant recommendations based on dining preferences
- Direct messaging feature for diners to connect with restaurants for reservations and inquiries