Black Audience Marketplace
Black Audience Marketplace (BAM) is a curated programmatic marketplace that enables advertisers and agencies to transact with precision against Black audiences across CTV, FAST, mobile, web, and digital out-of-home inventory. The platform combines cultural and behavioral intelligence with enterprise-grade programmatic infrastructure, offering curated PMP access, self-service tools, or fully managed execution to bridge the gap between Black audiences' high streaming consumption and stagnant advertiser investment.
- Advertising Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Black audiences lead in streaming behavior—streaming 44% more content than the general population—yet remain significantly underrepresented in how media investment is allocated. Advertisers lack structured, programmatic access to verified Black audiences, leaving a gap between massive viewership growth and stagnant advertiser investment in CTV and other streaming environments.
Solution
BAM provides a curated programmatic marketplace that enables advertisers and agencies to transact with precision against Black audiences across CTV, FAST, mobile, web, and digital out-of-home inventory. The platform combines cultural and behavioral intelligence with enterprise-grade programmatic infrastructure, offering curated PMP access, self-service platform tools, or fully managed execution. BAM packages premium Black-owned and targeted publisher supply for scale and consistency, while supporting direct broadcaster PMPs and integrations with YouTube, Netflix inventory pathways, and third-party measurement. The solution is designed to operate with the rigor of traditional television buying while unlocking the flexibility of programmatic execution, taking the guesswork out of reaching dynamic Black audiences.
Target Audience
Primary customers are advertising agencies and media buyers seeking to allocate budgets toward Black audiences with precision, including those with internal trading teams and those requiring fully managed execution.
Features
- Curated PMP access with pre-structured private marketplace deals across premium Black-owned and targeted publishers
- Self-service platform access with full control, advanced targeting and retargeting, cross-channel activation, and full-funnel attribution
- Managed execution services including campaign setup, PMP/PG deal structuring, DSP activation (DV360), and broadcaster coordination
- Cross-platform capabilities spanning CTV, mobile, web and display, digital out-of-home, and direct broadcaster PMPs
- Integration with YouTube & YouTube TV, Netflix inventory pathways, Peer39 contextual alignment, third-party measurement, fraud protection, and brand safety
- Cultural and behavioral intelligence layer that aligns targeting to real audience behavior rather than open-exchange approximations