Tenping is an ad tech platform that connects advertisers with individual marketers, enabling real-time performance measurement and budget allocation based on specific advertising outcomes. The platform addresses inefficiencies in online advertising by automating the distribution of ad spend according to the effectiveness of each marketer's performance metrics.
Funding
$7.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers face challenges in efficiently allocating their online advertising budgets due to difficulties in accurately measuring the performance of individual marketers and their specific advertising outcomes. This often leads to wasted ad spend and suboptimal campaign results.
Solution
Tenping is an ad tech platform designed to connect advertisers with individual marketers, providing real-time performance measurement and automated budget allocation based on concrete advertising results. The platform enables advertisers to distribute ad spend dynamically, optimizing for the effectiveness of each marketer's performance. By tracking metrics such as clicks, engagement, and conversions, Tenping ensures that advertising budgets are allocated to the most productive marketing efforts, improving overall campaign ROI. The platform offers various campaign types, including CPA (Cost Per Action), CPE (Cost Per Execution), CPC (Cost Per Click), CPV (Cost Per View), and CPS (Cost Per Sale), allowing advertisers to choose the most suitable model for their objectives.
Target Audience
Tenping primarily targets advertisers looking to optimize their online advertising spend by leveraging individual marketers and performance-based metrics, as well as individual marketers seeking opportunities to monetize their promotional efforts.
Features
- Real-time tracking and analysis of advertising channel performance
- Daily statistical reports on marketer activity and results
- Unique marketer identification codes for integration with analytics tools like AppsFlyer and Adjust
- Support for various campaign types: CPA, CPE, CPC, CPV, and CPS
- Automated refund of advertising costs for invalid leads in CPA campaigns
- Real-time monitoring of content distribution and contact information collection
- Abuse filtering to prevent fraudulent activities such as duplicate contact submissions
- Integration with tracking tools like AdBrix, AppsFlyer, Tune, and Airbridge for app install campaigns
- Smart pricing based on traffic quality, with automatic blocking of low-performing marketers