BIYU is a cloud‑based operating system for circular commerce that integrates directly with a brand’s existing storefront to manage rentals, subscriptions, resale, and refurbishment in a single workflow. It provides real‑time, location‑based asset availability, serialized lifecycle tracking, subscription billing, and automated logistics, enabling businesses to optimize asset utilization and generate per‑asset profitability insights.
Funding
$978.3K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
UIFounders
Product
Problem
Retail and brand operations that offer rental, subscription, resale, or refurbishment currently rely on fragmented linear commerce systems (OMS, ERP, WMS) that cannot manage asset lifecycles, real‑time availability, or circular revenue streams. This forces teams to build ad‑hoc integrations, leading to inefficiencies, errors, and limited scalability as demand for circular models grows.
Solution
BIYU provides a cloud‑based operating system designed specifically for circular commerce. The platform connects directly to an existing storefront and consolidates order management, subscription billing, route planning, and serialized asset tracking into a single workflow. Each physical unit is represented by a single record that captures its entire lifecycle—from acquisition through rental, refurbishment, resale, and eventual return—enabling per‑asset P&L reporting. Real‑time inventory visibility across locations prevents dead‑ends for customers, while predictive stock and availability tools help businesses optimize asset utilization. Advanced analytics dashboards deliver asset‑level ROI calculations and demand forecasts, allowing operators to scale from a single hub to multi‑location, multi‑brand operations without additional custom development.
Target Audience
BIYU targets brands, retailers, and service providers that run circular business models such as product rentals, subscription services, and recommerce platforms, ranging from early‑stage operators to large enterprises with multiple locations and complex workflows.
Features
- Integrated storefront module supporting rent, subscribe, buy, or trade‑in actions within the merchant’s existing shop UI
- Real‑time, location‑based availability tracking for each asset to eliminate stockouts and dead‑ends
- Serialized asset lifecycle management with automated status updates (in‑use, returned, cleaned, refurbished)
- Built‑in subscription billing and automated route planning for delivery and installation logistics
- Predictive stock and availability algorithms that suggest optimal asset positioning across hubs
- Asset‑level ROI and profitability reporting, plus customizable analytics dashboards
- Unlimited hub support with multi‑brand and multi‑channel workflow configuration
- Custom workflow and feature extensions available for high‑volume enterprises