Birs provides an AI‑driven platform that automatically crawls social and digital media based on user‑defined keywords and delivers real‑time sentiment, reach, and influencer analytics. The system generates interactive clipping reports and dashboards that can be embedded in existing workflows, enabling communication, marketing, and risk teams to monitor public opinion, detect trends, and act on insights quickly.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and institutions struggle to manually monitor vast amounts of social and digital media, making it difficult to quickly gauge public opinion, track influencer impact, and detect emerging trends.
Solution
Birs offers an AI-driven “journalistic engineering” platform that automatically collects and analyzes content from social networks and online media. Users define keyword sets and the system generates interactive clipping reports that surface sentiment, reach metrics, influencer activity, and thematic clusters in real time. The platform presents the results in an interactive dashboard that can be embedded in existing workflows, allowing teams to explore who is saying what, when, and on which channels. By converting raw digital chatter into structured insights, Birs enables faster, data‑informed decision‑making for communication, marketing, and risk management.
Target Audience
Primary customers are corporate communications, marketing, and public affairs teams at large enterprises and public institutions that need continuous media monitoring and actionable insights.
Features
- Automated crawling of social and digital media sources based on user‑defined keyword queries
- Sentiment analysis and emotion scoring applied to collected mentions
- Influence scoring that identifies key opinion leaders and measures their reach and engagement
- Interactive visual reports with filters for topics, dates, sources, and influencer metrics
- API integration to connect clipping outputs with internal systems and collaboration tools
- Real‑time trend detection and alerting for potential reputation crises or emerging opportunities