BirdseyePost provides an all‑in‑one direct‑mail platform that lets marketers create personalized print campaigns with QR‑code enabled SnapCapture™ technology. When a recipient scans the QR code, the system instantly captures their contact details and interaction data, delivering real‑time metrics and lead notifications that integrate with existing CRM and marketing tools. The service includes drag‑and‑drop campaign building, automated personalization, and done‑for‑you printing and distribution, enabling brands and agencies to measure ROI and follow up on leads quickly.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses using traditional direct mail often lack real-time visibility into who engages with their physical pieces, making it hard to attribute responses, measure ROI, and quickly follow up on leads.
Solution
BirdseyePost offers an all‑in‑one direct‑mail platform that combines personalized print pieces with QR‑code enabled SnapCapture™ technology. When a recipient scans the QR code, the system captures their contact information and interaction data, instantly notifying the marketer. Users can create and launch targeted campaigns in a few clicks, personalize each mailer with dynamic fields, and monitor real‑time metrics such as scans, acquisitions, purchases, and retention. The platform integrates with existing CRM and marketing tools, enabling seamless data flow and one‑to‑one attribution between physical mail and downstream digital actions.
Target Audience
Primary customers are mid‑size to large brands and marketers who run direct‑mail programs and need measurable, data‑driven results, as well as agencies managing campaigns on behalf of clients.
Features
- SnapCapture™ QR codes that capture name, email, city, and other profile data at the moment of scan
- Drag‑and‑drop campaign builder with audience filters (e.g., demographics, interests, location) for precise targeting
- Real‑time dashboard showing scans, acquisition, purchase, and retention metrics per campaign
- Automated personalization of mailers using dynamic fields such as address, name, and custom attributes
- API and native integrations with popular CRM and marketing automation platforms for synchronized lead management
- Done‑for‑you printing and distribution service that reduces lead time from weeks to days