This company identifies high-value customer segments for brands and activates them across media platforms to increase sales. They leverage data, technology, and AI to provide brands of all sizes with tools to target and convert shoppers in a cookieless environment.
Funding
Funding not disclosed
Founders
Product
Problem
Small and medium-sized brands often lack the resources and expertise to effectively compete with larger companies in the complex retail media landscape. Optimizing ad spend across numerous retailers and media channels, while also maximizing organic performance on the digital shelf, presents a significant challenge. Furthermore, recovering revenue from FBA inventory issues can be a time-consuming and difficult process.
Solution
BirdDog Agency provides AI-driven retail media solutions that enable brands of all sizes to identify and activate high-value customer segments across various media platforms. Their proprietary Audience Builder tool integrates first-party and third-party data with AI to pinpoint the most valuable retail media audiences. BirdDog's media mix modeling uses AI algorithms to optimize budget allocation across retailers and media tactics, both on and off retail media networks. The company also offers digital shelf optimization services to improve organic ranking and drive higher conversion rates, as well as FBA revenue recovery services to recoup funds from returns, chargebacks, and other inventory discrepancies.
Target Audience
BirdDog Agency primarily serves small to medium-sized businesses (SMBs) and emerging brands seeking to enhance their retail media presence and drive sales growth across various online marketplaces.
Features
- AI-powered Audience Builder tool for identifying high-value retail media audiences
- Media mix modeling using AI algorithms to optimize budget allocation across retailers and media tactics
- Media activation across 100+ retailers, including RMN Sponsored Product, Sponsored Brand, DSP, Sponsored TV, STV, social, and CTV
- Digital shelf optimization to improve product detail pages and drive higher organic conversion
- FBA Revenue Recovery team and AI tools to recover funds from returns, chargebacks, and other inventory issues
- Client-accessible dashboards for unified reporting with real-time insights and customizable key metrics
- DAISY automation and AI technology for total commerce solutions