The startup operates a personalized beauty subscription platform where users complete a profile questionnaire and receive a curated box of 5‑6 premium cosmetics and hair‑care items, guaranteed to include at least one full‑size product, or they can hand‑pick each item. Subscribers also access a members‑only marketplace with discounted purchases, and the service offers flexible month‑to‑month or prepaid plans while managing inventory, fulfillment, and secure payment processing.
Funding
$10.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers who want to explore new cosmetics and hair‑care products often receive generic, one‑size‑fits‑all subscription boxes that limit choice and provide little relevance to individual skin, hair or style needs. This results in wasted samples, missed opportunities to discover suitable full‑size items, and a fragmented buying experience across multiple retailers.
Solution
The company offers a monthly (or bi‑monthly) beauty subscription platform that lets members build their own box from a curated catalog of premium brands. Users complete a short beauty‑profile questionnaire, after which a recommendation engine surfaces samples, deluxe‑size, and full‑size products that match their skin type, hair concerns, and style preferences. Subscribers can hand‑pick each item or accept an auto‑generated selection, ensuring every box contains at least one full‑size product they truly want. Boxes are shipped directly to the consumer’s door, and members gain exclusive access to a members‑only marketplace where they can purchase additional items at discounted rates. Flexible pricing plans—including month‑to‑month and prepaid options—allow customers to adjust frequency and spend while the platform handles inventory, fulfillment, and secure payment processing end‑to‑end.
Target Audience
The primary customers are beauty‑focused consumers—typically women aged 18‑45—who seek a convenient, personalized way to discover and purchase premium cosmetics and hair‑care products without visiting multiple retailers. The service also appeals to gift‑givers looking for a curated beauty experience for friends or family.
Features
- Personalization questionnaire powered by a data‑driven recommendation engine that matches products to individual skin, hair and style profiles.
- Hybrid product mix: each box includes 5‑6 items ranging from travel‑size samples to deluxe and full‑size formats, with at least one full‑size product guaranteed.
- Real‑time inventory and fulfillment system that pulls from a centralized warehouse, enabling rapid monthly shipping and accurate stock levels.
- Member Marketplace offering steep discounts on top‑tier beauty brands, with a seamless e‑commerce checkout and secure payment gateway.
- Flexible subscription management: month‑to‑month, 3‑month prepaid, and 12‑month prepaid plans with tiered pricing ($25, $24, $22 per box respectively).
- Automated email and mobile notifications for order confirmation, shipping updates, and personalized product recommendations.
- Compliance with PCI‑DSS standards for payment data and GDPR‑aligned privacy controls for user profile information.