Bioniq utilizes a proprietary algorithm that analyzes over 6 million biochemical data points to create personalized supplement granules tailored to individual health profiles, based on a health quiz or blood test. This approach addresses nutrient deficiencies by providing precise dosages of up to 120 essential vitamins and minerals, ensuring optimal absorption and supporting various wellness goals such as improved energy, focus, and recovery.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Individuals often have unique nutritional needs that are not adequately addressed by generic, one-size-fits-all supplements. Traditional supplements may contain unnecessary ingredients or incorrect dosages, leading to suboptimal results and potential imbalances. Furthermore, the absorption of nutrients from standard supplements can be inefficient, reducing their overall effectiveness.
Solution
Bioniq offers personalized supplement formulas tailored to individual health profiles, determined through a health quiz or blood test analysis. Utilizing a proprietary algorithm that analyzes over 6 million biochemical data points, Bioniq identifies specific micronutrient deficiencies and creates custom-blended granules with up to 120 essential vitamins and minerals. These Swiss-patented granules are designed for sustained release and enhanced absorption, ensuring that nutrients are delivered effectively throughout the day. Bioniq provides a convenient and precise way to optimize micronutrient status and support various wellness goals, such as improved energy, focus, sleep, and recovery.
Target Audience
Bioniq's primary customers are health-conscious adults over the age of 18 seeking personalized nutrition solutions to address specific deficiencies and optimize their overall well-being. This includes individuals with specific health goals, athletes, and those looking for convenient and effective ways to supplement their diets.
Features
- Personalized supplement formulas based on a health quiz (Bioniq GO) or blood test analysis (Bioniq PRO)
- Proprietary algorithm analyzing over 6 million biochemical data points for precise nutrient recommendations
- Swiss-patented granular technology for sustained release and enhanced absorption of micronutrients
- Up to 53 ingredients in Bioniq GO and up to 120 ingredients in Bioniq PRO, tailored to individual needs
- Vegan-friendly formulas free from gluten, colorants, preservatives, and GMOs
- Option for vegan Omega-3 capsules sourced from micro-algae for Bioniq PRO members
- HSA/FSA eligibility for purchases in the United States
- Subscription-based service with quarterly shipments and monthly payments