BillboardBee
BillboardBee is a digital marketplace for outdoor advertising in Sweden, letting advertisers browse over 1,700 billboard slots, preview their creative in the actual sign's format, and book directly with transparent pricing. The platform includes an AI agent that reviews uploaded material for readability and compliance with Swedish marketing law before campaigns activate.
- Advertising Technology
- Commerce & Shopping
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional outdoor advertising in Sweden requires lengthy email coordination and typically demands a media agency, making the booking process slow and opaque. Advertisers lack upfront visibility into pricing and availability across different billboards and regions.
Solution
BillboardBee provides a digital marketplace where advertisers can browse over 1,700 available billboard slots, select a single sign or a pre-packaged regional campaign, and book directly with clear pricing shown before purchase. The platform includes a preview tool that renders uploaded images or video in the actual billboard format and display duration, with an AI agent reviewing readability and compliance with Swedish marketing law. Billboard owners can submit their signs for review and once approved, they appear on the marketplace for advertisers to book without direct contact. Digital campaigns can run when the sign is connected, with invoices sent only after booking and material have been reviewed.
Target Audience
Primary customers are advertisers seeking direct, self-service booking of outdoor advertising in Sweden, as well as billboard owners who want to list their inventory for rental without managing individual client relationships.
Features
- Marketplace with 1,762+ billboard slots and 20 fixed-price pre-packaged campaigns across Sweden
- Preview tool that renders creative in the actual billboard's format and display time, not a generic 1080p template
- AI agent reviews uploaded material for readability and rule compliance before campaign activation
- Transparent per-sign pricing for each sign, period, and visibility with no markups or hidden fees
- No payment required at booking; invoices are sent after review of both booking and material
- Compliance checks against Swedish marketing law, including restrictions on alcohol, nicotine products, and unlicensed gambling
- Owner submission flow where signs are reviewed before listing on the marketplace