The Big Red Group provides a technology platform and distribution network for tourism and experience operators in Australia and New Zealand. They connect over 3,000 providers with a large customer base through an integrated eCommerce engine and wholesale channels, driving sales and offering marketing support.
Funding
Funding not disclosed
Founders
Product
Problem
Tourism and experience operators in Australia and New Zealand face challenges in reaching a broad customer base and managing sales channels effectively. This fragmentation limits their growth potential and ability to scale operations within a competitive market.
Solution
The Big Red Group operates Australia and New Zealand's largest experience network, providing a comprehensive technology platform and distribution ecosystem for over 3,000 experience providers. Their integrated eCommerce engine and extensive wholesale network connect operators with a significant volume of quality customers, both domestically and internationally. The platform facilitates streamlined sales processes and offers multi-million dollar marketing support to enhance partner visibility and drive demand. Dedicated experience development managers provide ongoing support to help operators grow their businesses and expand their market reach.
Target Audience
The primary customers are experience operators, including attractions, tours, activities, and dining providers, across Australia and New Zealand seeking to expand their customer reach and sales volume.
Features
- Integrated eCommerce engine designed for tourism and experience operators, offering streamlined sales and conversion optimization.
- Wholesale distribution capabilities connecting operators to a network of international and domestic channels.
- Access to a consumer network comprising over 50 million international and domestic visitors.
- Multi-million dollar marketing support to increase brand awareness and drive customer demand.
- Dedicated experience development managers to provide operational and growth support.
- Technology platform that integrates with existing ResTech solutions for seamless operations.
- Portfolio of leading consumer brands including RedBalloon, Adrenaline, Experience Oz, and Everything NZ.
- Local Agent platform for in-destination bookings.