BidVid offers an AI‑driven real‑time bid optimization engine that automatically adjusts CPM floors, auction timeouts, bidder pools, and ad dimensions for each impression in programmatic campaigns. Integrated as a managed service with major DSPs such as DV360, it provides KPI‑focused analytics and rapid ROAS improvements while preserving existing campaign configurations.
Funding
Funding not disclosed
Founders
Product
Problem
Programmatic advertisers and publishers often rely on static bid parameters and manual adjustments, leading to suboptimal return on ad spend (ROAS) and inefficient inventory utilization. Inconsistent ad sizing and timing can degrade user experience, while limited visibility into auction dynamics hampers rapid optimization.
Solution
BidVid delivers an AI‑powered, real‑time bid optimization engine that continuously evaluates each ad request and automatically tunes key auction variables—including CPM floor, auction timeout, bidder pool, and allowed ad dimensions. The platform operates as a managed service, integrating with standard DSP access (e.g., DV360) without altering existing campaign settings. Machine‑learning models prioritize impressions that maximize ROAS while preserving reach and frequency targets set by the client. A web‑based dashboard provides granular, customizable analytics and reporting, enabling marketers to monitor performance, adjust strategic goals, and audit optimization decisions. Results typically become observable within 24–48 hours of activation, allowing rapid iteration and budget reallocation.
Target Audience
The primary customers are programmatic media buyers, digital advertising agencies, and publishers who manage large‑scale DSP campaigns and seek automated yield improvement without manual bid management.
Features
- Real‑time AI inference engine that adjusts CPM floors, auction timeouts, bidder selection, and ad size allocations per impression
- Managed optimization workflow that respects client‑defined KPIs and does not modify original campaign configurations
- Seamless integration with major DSPs (e.g., DV360) via standard API access and OAuth authentication
- Granular, role‑based dashboard offering KPI‑driven visualizations, trend analysis, and exportable reports in CSV/JSON formats
- Automated suggestion engine that surfaces bid‑adjustment recommendations for self‑serve teams when desired
- Built‑in safeguards to maintain ad viewability and frequency caps, ensuring a non‑intrusive user experience
- End‑to‑end encryption and compliance with industry data‑privacy standards for all analytics pipelines