Bidease is a mobile demand-side platform (DSP) that connects advertisers to a wide range of mobile publishers and exchanges, enabling efficient programmatic advertising. The platform enhances user acquisition and retention through advanced targeting, real-time analytics, and machine learning, addressing the challenge of reaching quality mobile audiences effectively.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app marketers face challenges in efficiently reaching and converting high-quality users at their target cost-per-action (CPA) across a fragmented mobile advertising ecosystem. Traditional methods often lack transparency and real-time insights, making it difficult to optimize campaigns and maximize return on investment (ROI).
Solution
Bidease offers a fully transparent demand-side platform (DSP) powered by machine learning to help mobile marketers achieve user acquisition and re-engagement goals. The platform provides access to a wide range of mobile publishers and ad exchanges, enabling advertisers to target valuable mobile audiences with precision. Bidease's technology dynamically optimizes ad creatives and campaigns in real-time, ensuring efficient spending and measurable results. By combining advanced AI with a commitment to transparency, Bidease empowers marketers to scale campaigns, maximize ROI, and cultivate lasting customer relationships.
Target Audience
Bidease primarily targets mobile app marketers focused on user acquisition, re-engagement, and brand awareness, particularly those in high-growth markets seeking to scale campaigns and maximize ROI.
Features
- Machine learning algorithms for automated campaign optimization and CPA targeting
- Dynamic creative optimization to tailor ad creatives to different geos, OS versions, and screen sizes
- Real-time analytics dashboard for tracking campaign performance and spending effectiveness
- Retargeting capabilities to drive user retention and conversion through personalized ads
- Access to a wide range of mobile publishers and exchanges for expanded reach
- Fully managed advertising solutions with expert support at every stage