The startup has developed a psychophysical wellness platform that integrates organic nutraceuticals and natural cosmetics, utilizing Artificial Intelligence to tailor dietary supplement recommendations based on individual customer needs. This platform provides a balanced system of Calabrian and organic mixed fruit supplements, addressing the demand for personalized wellness solutions in the health and beauty market.
Funding
$440K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers struggle to maintain a consistent intake of essential vitamins and nutrients through their daily diet, while also seeking skincare solutions that effectively address concerns like aging and hydration. Current market offerings often treat these needs separately, lacking a holistic approach to well-being that connects internal nourishment with external care.
Solution
BHICA offers a combined nutraceutical and cosmetic product line designed to provide a comprehensive approach to well-being, addressing both internal nourishment and external skincare needs. The company's Nutrasoul product provides a daily pack of mixed dehydrated fruit, delivering essential vitamins and nutrients. BHICA's BsB (Bhica's Beauty) cosmetic line leverages the same active ingredients and nutritional qualities found in Nutrasoul, ensuring a synergistic effect between internal and external care. The cosmetic line includes cleansers, serums, and day/night creams formulated with natural ingredients and designed to hydrate, rejuvenate, and protect the skin.
Target Audience
BHICA's products target health-conscious individuals who seek a holistic approach to well-being, combining nutritional supplements with high-quality skincare to address both internal health and external beauty.
Features
- Nutrasoul: Daily packs of 30g mixed dehydrated fruit (melon, strawberry, orange, nectarine, and apple) providing the recommended daily intake of fruit.
- BsB (Bhica's Beauty) Cosmetic Line:
- Serikon: Silkening face cleanser
- Time': Illuminating face booster serum with hyaluronic acid and apple stem cells
- Elios: Day face cream with UV protection and beta-carotene
- Nux: Night face cream with hyaluronic acid, coenzyme Q10, and goji berry extract
- Cold dehydration process for Nutrasoul preserves nutritional and organoleptic properties of the fruit.
- Cosmetic formulations based on the same active ingredients found in Nutrasoul.
- Products are 100% Made in Italy, natural, and dermatologically tested.
- Eco-friendly packaging with recyclable materials and resealable packs.