BharatX provides white-labeled Buy Now, Pay Later (BNPL) solutions for consumer brands seeking to increase sales and customer retention. The platform offers flexible installment plans, instant integration via APIs or plugins, and manages all associated credit risk for the merchant. Merchants receive upfront T+1 settlements, ensuring immediate access to funds without waiting for consumer repayments.
Funding
$5.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many online merchants struggle to offer flexible payment options to their customers, leading to abandoned carts and lost sales. Integrating and managing consumer credit solutions can be complex, costly, and expose merchants to credit risk. Customers, especially those without traditional credit scores, may be unable to access installment payment plans.
Solution
BharatX provides a white-labeled embedded consumer credit platform that enables online businesses to offer "Pay in 3," "Pay in X," and other BNPL (Buy Now, Pay Later) options directly within their existing apps and websites. Through a simple Shopify plugin or API integration, merchants can provide instant credit approvals and flexible payment schedules to their customers. BharatX assumes the full credit risk, allowing businesses to increase sales and customer retention without the complexities of managing lending operations. The platform supports various installment plans, including zero-cost options and longer-term EMIs (Equated Monthly Installments), catering to a wide range of customer needs and purchase types.
Target Audience
BharatX primarily targets direct-to-consumer (D2C) brands, e-commerce businesses, and online platforms in sectors such as fashion, electronics, home goods, healthcare, and education seeking to increase sales and customer loyalty through embedded BNPL solutions.
Features
- White-labeled BNPL solution customizable with the merchant's branding
- Shopify plugin and API for quick integration into e-commerce platforms and custom websites
- Instant credit approval using a single OTP (One-Time Password) verification process, minimizing user friction
- Support for "Pay in 3" (split payments into three parts at zero cost), "Pay in X" (installment plans with EMIs), and postpaid options
- T+1 settlement, providing merchants with upfront payments within one business day
- Real-time account aggregator technology for approving new-to-credit (NTC) customers
- Full credit risk assumption, protecting merchants from defaults and delinquencies