Manjul Rathee
CEO

BfB Labs develops evidence-based digital therapeutic games that empower children and young people to self-manage mental health challenges such as anxiety and stress. Their platform combines engaging gaming experiences with real-time data tracking, providing clinicians and educators with actionable insights to support youth mental health.
CEO
Many children and young people struggle with mental health challenges like anxiety and stress, but traditional therapeutic interventions can be stigmatizing, inaccessible, and difficult to engage with consistently. This can lead to untreated mental health issues that negatively impact their well-being, academic performance, and future life outcomes.
BfB Labs develops digital therapeutic games designed to help children and young people self-manage their mental health. Their platform combines engaging game-based interventions with real-time data tracking, providing tools for children to learn lifelong skills to self-manage worries, stress, anxiety, and frustration. The games are based on evidence-based therapies like Cognitive Behavioral Therapy (CBT) and diaphragmatic breathing techniques, delivered through immersive and non-stigmatizing mobile games. Clinicians and educators can also access the VitaMind Hub to track progress data in real-time and download reports, enabling them to provide targeted support.
The primary users are children and young people aged 7-18 experiencing mild to moderate anxiety, stress, and frustration, as well as clinicians, teachers, and other specialists who support their mental health.