Beyond Live provides a platform for interactive live streaming and a comprehensive library of video-on-demand (VOD) content, enhancing fan engagement during live events. The service addresses the challenge of limited access to live performances by allowing fans to participate remotely and access a diverse range of entertainment options.
Funding
Funding not disclosed
Founders
Product
Problem
Fans often face challenges in accessing live performances and engaging with their favorite artists remotely. Traditional viewing options lack interactive features, limiting the sense of community and real-time participation during live events.
Solution
Beyond Live offers a platform designed to enhance the live event experience through interactive live streaming and video-on-demand (VOD) content. The service enables fans to participate in live performances from anywhere, fostering a sense of community through real-time interactions. Beyond Live provides access to a diverse library of on-demand content, allowing fans to revisit their favorite shows and performances at their convenience. The platform integrates features that allow fans to connect with artists and other fans, creating a more immersive and engaging experience compared to traditional viewing methods.
Target Audience
The primary audience includes global K-pop fans and enthusiasts seeking to engage with live concerts and exclusive content from their favorite SM Entertainment artists.
Features
- Interactive live streaming of concerts and events
- Video-on-demand (VOD) library for on-demand access to past performances
- Real-time chat and communication features for fan interaction
- Digital stamp collection for concert and pop-up store attendance
- Light stick synchronization to enhance the concert experience
- AR viewer for special augmented reality content
- Integration with SMTOWN Passport for collecting digital stamps at events