Bewe is a mobile gaming application that uses neuroscience to help users manage food cravings and build healthier eating habits. By engaging users in short daily gameplay sessions, Bewe retrains the brain's reward pathways to encourage better food choices without restrictive diets.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals struggle with persistent food cravings and maintaining healthy eating habits, often resorting to restrictive diets or short-term solutions that fail to address the underlying behavioral patterns. This leads to a cycle of unhealthy consumption and difficulty achieving sustainable wellness.
Solution
Bewe offers a neuroscience-backed mobile gaming application designed to help users manage food cravings and cultivate healthier eating habits. The platform leverages principles of neuroplasticity to retrain the brain's reward pathways, shifting automatic responses towards healthier food choices. By engaging users in enjoyable gameplay for 10-15 minutes daily, Bewe facilitates effortless and lasting behavioral change without imposing restrictive diets or guilt. The app is developed by neuroscientists and game developers, with its efficacy validated through randomized controlled trials.
Target Audience
The primary target audience includes individuals seeking to manage food cravings and improve eating habits, as well as organizations such as employers, health insurers, and healthcare professionals looking for innovative digital health solutions to promote employee and patient well-being.
Features
- Mobile application utilizing gamified neurocognitive interventions to address food cravings.
- Leverages neuroplasticity principles to rewire neural pathways associated with the reward system.
- Daily engagement requirement of 10-15 minutes of gameplay.
- Scientifically validated efficacy, with reported reductions in cravings by 21% and unhealthy food consumption by 28%.
- High user retention rate of 80% observed in trials, indicating sustained engagement.
- Developed based on over 15 years of neuroscience research and validated through randomized controlled trials.
- Offers a non-restrictive, guilt-free approach to habit formation.