Bevel is a last-mile data logistics platform that centralizes and optimizes marketing data for businesses. It provides tools for data ingestion, transformation, and activation, enabling marketing teams to gain insights and improve campaign performance.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often struggle with fragmented data silos, making it difficult to gain a holistic view of customer journeys and optimize campaign performance. Integrating data from various marketing channels requires specialized knowledge and can be time-consuming, delaying insights and hindering effective decision-making.
Solution
Bevel offers a marketing technology platform that centralizes and optimizes marketing data, enabling businesses to unlock the full potential of their data without complexity. The platform provides tools for data ingestion, identity tracking, and multi-channel attribution, giving a multi-layered view of the customer journey. With Bevel, users can build custom audiences and models, activate intelligent audience models across marketing channels, and gain real-time insights to adjust campaigns on the fly. The platform's flexible architecture adapts to changing needs and regulations, maximizing data collection while restricting identity to maintain privacy.
Target Audience
Bevel targets marketing teams and businesses of all sizes seeking to improve their data-driven marketing efforts, from startups to enterprises.
Features
- 360° Customer View: Provides customer journey and identity tracking with mitigation for cookie deprecation.
- Channel Insights: Optimizes marketing spend by understanding a channel’s value holistically.
- Model Lab: Enables users to build audiences and convert customers with a flexible modeling environment and plug-and-play models.
- Segmentation: Improves segmentation and product recommendation with better visibility into user-level data.
- Integrations: Integrates with preferred marketing channels to activate data.
- Real-time data processing for dynamic audience creation and campaign adjustments.
- Multi-layer identity resolution approach for compliance and data privacy.
- Pre-built and custom model options for predictive analytics.