Bevalty provides a platform for brands to identify consumers and establish direct relationships across all sales and activation channels. The solution captures first-party consumer data during on-premise placements and brand events to build actionable profiles. This data integration supports consumer marketing programs designed to drive depletions and reward loyalty through customized experiences and offers.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to capture actionable consumer data and foster direct relationships across diverse sales and activation channels. This limitation hinders the development of effective loyalty programs and the achievement of tangible sales objectives.
Solution
Bevalty provides a platform designed to empower brands in identifying consumers and establishing direct relationships across all sales and activation touchpoints. The system facilitates seamless integration with existing channels to capture first-party data, enabling the creation of detailed consumer profiles. By rewarding consumer engagement through various incentives, Bevalty helps brands cultivate loyalty and drive measurable sales outcomes. The platform supports on-premise placements and event-based activations, ensuring comprehensive data capture from initial consumer interaction.
Target Audience
The primary customers are consumer brands, particularly those in the beverage and consumer packaged goods sectors, seeking to enhance direct consumer engagement and loyalty.
Features
- Platform for capturing first-party consumer data at point-of-sale and brand activations.
- Tools for integrating with existing sales and activation channels to collect consumer information.
- Functionality to build actionable consumer profiles based on collected data.
- Loyalty program capabilities to reward consumer engagement with brand experiences, merchandise, or discounts.
- Gamification features for sweepstakes and interactive brand touchpoints, such as surveys and product ratings.
- Support for on-premise placements and event sampling to maximize data acquisition.