Novel develops a system of perineal and anorectal care products formulated with clinically proven ingredients for women's health. This platform focuses on recovery and long-term skin health rather than temporary relief for common anorectal and vulvovaginal conditions. The company provides specialized clean formulas addressing issues often experienced during menopause, pregnancy, and general wellness.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals experience pain and discomfort from common anorectal conditions like hemorrhoids, anal fissures, and itching, but feel shame or embarrassment seeking treatment. Existing over-the-counter solutions are often outdated, contain harsh chemicals, and are marketed in a way that doesn't resonate with a broad audience. This lack of accessible and appealing options leaves a significant portion of the population without adequate relief.
Solution
Betty Health provides a line of clean, physician-developed over-the-counter products designed to alleviate the pain and discomfort associated with anorectal conditions. By offering efficacious and approachable solutions, Betty Health aims to destigmatize these common health issues and empower individuals to seek relief without shame. The brand focuses on using better-for-you and better-for-the-planet ingredients, creating a modern and appealing alternative to traditional treatments. Betty Health also fosters a community and provides educational resources to promote open conversations about anorectal health.
Target Audience
Betty Health primarily targets women experiencing common anorectal conditions such as hemorrhoids, anal fissures, and itching, who are seeking effective, clean, and approachable over-the-counter solutions.
Features
- Clean formulations free from harsh chemicals
- Physician-developed products for effective relief
- Sustainable and eco-friendly ingredients
- Modern branding and packaging to destigmatize anorectal care
- Educational content and community forum for support and information