Better Email
Better Email is an enterprise email creation platform that lets developers define brand-locked design systems while marketers build on-brand campaigns in a visual editor up to 10× faster. The platform includes Betty AI, which turns briefs, documents, links, or product feeds into campaigns built from approved modules, plus real-time collaboration, automated pre-flight checks, and one-click export to major ESPs like Salesforce, Adobe, and Braze.
- Marketing Technology
- Artificial Intelligence
- Software Only
- AI Agents
Funding
Founders
Founder details are not available yet.
Product
Problem
Enterprise marketing teams spend up to 90% of their time on email production rather than strategy, wrestling with clunky tools that lack brand governance. Non-designers frequently create off-brand campaigns, and single-person bottlenecks slow down the entire workflow, delaying campaign launches and increasing error rates.
Solution
Better Email provides a platform where developers define the brand once in an Email Design System, and marketers build on-brand campaigns in a visual editor up to 10× faster. The platform includes real-time collaboration, automated pre-flight checks, and one-click export to major ESPs like Salesforce, Adobe, and Braze. Betty AI assists by turning briefs, documents, links, or even product feeds into campaigns built from approved modules, writing copy in the brand's tone of voice, and reviewing its own rendered output. Teams can translate campaigns into any language instantly and preview results across 17 real email clients before sending.
Target Audience
Primary customers are enterprise marketing teams, agencies, and e-commerce businesses that need to produce high-volume, on-brand email campaigns efficiently. The platform serves teams from companies like Norlys, Tryg, Fritz Hansen, and Co-op.
Features
- Email Design System with locked brand elements, editable content zones, and reusable modules that prevent off-brand output
- Visual editor with drag-and-drop modules and real-time collaboration for copywriters, designers, and managers
- Betty AI assistant that builds campaigns from briefs, documents, URLs, product feeds, or Figma designs using locked brand modules
- AI-powered localization for instant translation of campaigns into any language
- Automated pre-flight checks catching broken links, Gmail clipping, placeholder copy, and merge-tag residue before sending
- Email client testing with previews across 17 real email clients
- One-click integrations with major ESPs including Salesforce, Adobe, and Braze, with custom integrations available
- MCP support enabling connection to ChatGPT, Claude, Gemini, or any AI agent
- Design Systems as Code with git-based version control and CLI sync
- Skills feature encoding team best practices as one-click prompt pills in Betty's chat
- AI metadata, module rules, terminology, and audience context guardrails that teach Betty brand-specific constraints
- Bring-your-own-provider option for AI inference via Amazon Bedrock or Anthropic with EU-only inference available