Betteroo
Betteroo provides a personalized, adaptive sleep program for parents of babies and toddlers, starting with a 3-minute quiz that builds a plan around the family's real life. The program adjusts through regressions, teething, and travel, with expert support from pediatric specialists and no-pressure, pause-anytime flexibility. It is built with board-certified doctors and has won three Parents' Picks Awards and a Family Choice Award.
- Digital Health
- Healthcare Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
New parents often experience severe exhaustion and emotional fog from disrupted sleep, which can make them feel like they are failing or drowning rather than simply tired. Traditional sleep advice focuses solely on the baby's schedule, ignoring the parent's capacity and the real-life pressures that make standard plans impossible to follow.
Solution
Betteroo provides a personalized sleep program that begins with the parent's own needs and builds a tailored plan around the baby and family's actual life. The program listens to what is happening in the moment and responds with exactly what is needed, adapting through regressions, teething, travel, and difficult weeks. It offers expert support from pediatric specialists and developmental psychologists who stay with families through the process, without abandonment or pressure, and the plan can be paused at any time. The approach is designed to restore the parent's energy, confidence, and capacity to follow a plan that fits, creating better sleep for both parent and baby.
Target Audience
Primary users are exhausted parents of babies and toddlers, particularly those postpartum or dealing with multiple children, who need a realistic and adaptive sleep solution that fits their unique family circumstances.
Features
- Personalized sleep plan generated from a 3-minute quiz that starts with the parent and builds around the baby and real-life context
- Adaptive programming that adjusts through regressions, teething, travel, and hard weeks as the child grows
- Expert advisory support from developmental psychologists, pediatric physical therapists, pediatricians, occupational therapists, and clinical social workers
- No-pressure model with the ability to pause anytime, designed to avoid guilt and abandonment
- Built with insights from pediatric sleep specialists and thousands of real parents worldwide
- Tracks sleep, feeding, and solids with one-tap daily logging; includes a State of Parent & Baby Sleep 2026 report surveying over 80,000 parents across 116 countries