Betterfly is a collective wellbeing platform that incentivizes employees to engage in healthy activities by converting their actions into charitable donations for NGOs. The platform offers personalized wellness benefits and a flexible subscription model, addressing the low utilization of traditional employee benefits by allowing users to tailor their coverage to individual needs.
Funding
$205.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GBFounders
Product
Problem
Traditional employee benefits packages often have low engagement rates because they lack personalization and do not effectively motivate employees to adopt healthier lifestyles. This results in underutilized benefits and missed opportunities to improve employee wellbeing and foster a positive company culture.
Solution
Betterfly is a comprehensive wellbeing platform that addresses these issues by incentivizing employees to engage in healthy activities and converting their actions into charitable donations. The platform offers personalized wellness benefits, allowing employees to tailor their coverage and wellness options to their individual needs and preferences. Through a gamified experience, employees are encouraged to build healthy habits and are rewarded daily for their positive actions, fostering a culture of wellbeing and social impact.
Target Audience
Betterfly targets companies seeking to improve employee wellbeing, increase engagement with benefits programs, and foster a positive company culture through personalized and incentivized wellness solutions.
Features
- Personalized benefits and insurance options selected by each employee based on their preferences
- Gamified challenges and rewards to incentivize the adoption of healthy habits
- Conversion of healthy habits into donations to NGOs worldwide, creating a tangible social impact
- Integration with management tools for streamlined administration
- Real-time communication channel for company updates and team engagement
- Rewards system offering discounts, raffles, and gift cards from popular brands
- Flexible monthly subscription plan that can be adjusted or canceled as needed
- Reporting and analytics on platform usage, employee wellbeing trends, and ESG metrics